Our Story
Not a business plan. Not a pitch deck. A conversation among friends who couldn't find the home they were looking for — and decided to build it.
A problem that didn't have a good answer
Fabartistry began with a frustration most of us recognise. Sustainable alternatives to everyday home products existed — natural, chemical-free, made with real materials — but finding them in one place you could trust, at a price that felt honest, was harder than it should have been.
The eco options either looked clinical, fell apart in a month, or came wrapped in claims you couldn't verify. What was missing wasn't the products. It was a source that had done the actual work of finding them, holding them to a real standard, and standing behind what they claimed.
In 2018, a group of women in a Bangalore housing society decided to be that place. Puja and Sukanya built what they had been looking for.
Two convictions, one brand
Puja knew sustainable products existed — the problem was that they weren't being made available in a way people could trust, find easily, or actually want in their homes. She wanted to build the source that had done the genuine work of vetting, so customers never had to.
Sukanya believed the most effective way to change a habit is to make the better option the one a person actually wants — not because their conscience has been invoked, but because the product is beautiful, works well, and fits naturally into life.
Three commitments.
No exceptions.
Every product at Fabartistry is held to these three tests. They are not aspirations — they are the entry criteria.
Natural, renewable, or biodegradable. No synthetic polymers. No harmful coatings. No chemical treatments. Every product, without exception. An eco label is not enough — the material must clear this test in practice, in a kitchen, on a table, in a home that is actually lived in.
Durable where it counts, biodegradable where it doesn't need to last. The goal is zero harmful footprint — from how it is made to what happens when it is done. We understand the full lifecycle of every product we carry. NABL-certified where food safety is at stake.
Wherever you reach for something in daily life, we find the version that doesn't cost the planet. Minimalist, clean design. Ideal size for everyday use. The right finish. A product that fits your life doesn't need to announce itself — it simply works, beautifully.
Six questions every product must answer
We evaluate over 200 products a year. 70–80% of them are rejected. Here is exactly what we look at — and why so many don't make it through.
Does this product do its job better than what it is replacing? A natural material earns its place by performing — not just by being virtuous to own. Form follows function, always. We test each product in actual use before it reaches you.
How was this finished? What was applied to the surface, and why? We check for lacquers, chemical coatings, and artificial treatments — anything that defeats the purpose of a natural material, even if the base product is good.
Is any harmful chemical used in manufacturing? What is the full lifecycle of this material? NABL-certified for food-contact items. Biodegradable where we say biodegradable. No coatings where we say none. The claims are specific because the standard is specific.
Will it survive real, daily use in a real home? We collect samples and test them. Eco-friendly and long-lasting must go together — a product that wears out in three months creates more waste than the one it replaced. We carry only what holds up.
Who else does this vendor supply, and what does their track record say? We prefer to meet vendors in person when possible. Long-term relationships require trust, values alignment, and consistent quality — not just an impressive first sample.
How is our version genuinely different from what is already available? We are not here to list another product with an eco label. If it doesn't add something real — in quality, material integrity, design, or sourcing honesty — we don't carry it.
What we said no to — and why
Standards are only as real as the decisions they produce. These are three products we wanted to carry — and didn't.
We love neem — its antibacterial properties, its warmth, the way it feels in the hand. But combs require joined pieces to achieve the right shape and tine spacing. Those joints crack with regular use. A product that fails in daily life has no place here, no matter how pure the material. We rejected them and set a rule that holds today.
The concept was exactly right — pens made from recycled paper, designed to reduce plastic waste. We were excited. Then the consignment arrived. The barrel felt fragile, and the nib didn't write smoothly. A pen you have to press hard on, that skips mid-sentence, fails the daily-reach test. We rejected the full batch. Sustainable must also feel considered.
Beautiful material — natural grain, genuinely sustainable. But when we tested a teacup and small bowl in real use, the thinness and joined construction didn't hold up to daily life. To make it durable enough required costly value addition; at that price, it wasn't value for money. We believe sustainable must also be affordable. When the two pulled apart, the product didn't make it through.
2018
Sustainable living shouldn't cost more than you can afford
There is a version of sustainable living that is premium, curated, and city-only. We are not building that. Fabartistry exists to make genuinely good, healthy, natural home products accessible — not as a lifestyle statement, but as a sensible everyday choice.
That means honest pricing. It means products that work in Bengaluru apartments and Assam homes equally well. It means shipping to tier-3 towns and remote parts of the Northeast — places where the choice to live better shouldn't be a geography privilege.
The belief that you deserve better-made things in your home doesn't belong only to people in metro cities. We're building for anyone who holds it.
You deserve to buy from people who asked the hard questions first.
Every product here was chosen because someone asked: is this genuinely better? Does it belong in a home I'd want to live in? Does it do what it says — every day, without thinking about it?
Shop Fabartistry